Creating a successful sports sponsorship strategy is all about matching a company with the right sports property, which will provide suitable reach and exposure to a relevant fanbase. With our expertise we are able to connect brands with the right properties through strategies which can be complex and spanning multiple sports, or simplistic and targeting just one individual sportsman. All the sports sponsorship strategies which we develop alongside our clients are tailored to their business and marketing goals.
After finalising the sports sponsorship strategy, our team leverages our connections in the industry to develop a comprehensive rights package that meets the needs of our clients. We work closely with the selected teams or individuals to negotiate mutually beneficial terms that ensure maximum exposure and ROI for our clients. Once we have reached an agreement, we oversee the final execution of the contract to ensure that all terms and conditions are met, and that our clients receive the expected benefits from the sponsorship deal.
We are able to assist clients with maximising the impact of their sponsorships within the media, so as to ensure their brand is visible across multiple platforms. We also create rights activation programmes which generate content for distribution on social, digital and traditional media channels.
The best sports sponsorship bring not only huge media reach for brands, but also can be attributed directly to new business opportunities and a positive impact on financial company performance. We use our wealth of experience at WHS to set realistic targets from sports sponsorship which clients undertake and assist with evaluating their success during and after the contract term.