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WH Sports brokers partnership between Real Betis and Trainline

Real Betis, Trainline
05 Jul, 2024

WH Sports are delighted to have brokered a partnership between Real Betis and Trainline, which runs until June 30, 2026. Under this alliance, the company's logo will be displayed on the back of the official match shirts of the men's first team, the women's first team, and the futsal first team.

Trainline will also be official partners of the Forever Green sustainability brand, emphasising the environmental benefits of travelling by rail.

Jody Ford, CEO of Trainline, said: "Real Betis and Trainline make a great team. We are both driven by a mission of sustainability and want to shake up how people think about it. Seville is one of the great rail centres in Europe and this multi-year collaboration will spotlight the low-carbon choice of rail travel to Spanish football fans and beyond."

Ramón Alarcón, CEO of Real Betis, expressed his satisfaction with partnering with a leading company in its sector and of great international relevance. "For us, it is very important to be linked to brands that operate globally, have such a high reputation in their sector, and align with the sustainability aspirations of the Club. We are talking about one of the most used digital platforms to find the best possible rail and coach options, with different routes, price ranges, and even the possibility to choose less polluting trips. It is of great pride that Trainline accompanies us for these two years and that it is part of our team during match days," he pointed out.